Digital Marketing is a latest way to promote any company BY using the digital technologies mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
It is the fastest way to promote any company for the purpose of making brand in market for the long term and short term period. Digital marketing techniquesinclude various tools for the promotion such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.